Matteo Franceschetti, the founder and CEO of Eight Sleep, discusses the importance of sleep in boosting productivity, brain function, and performance

Many people believe that running a business is a nightmare for your sleep. Think about it—the frequent travel, jet lag, and long work hours can prevent you from getting a good night’s sleep. However, this is not always the case. As an entrepreneur, I’ve found that quality sleep is a critical component of my company’s success. Like many founders, I have learned to prioritize sleep. It’s not good to always be on. You need to turn off once in awhile—at least for seven to eight hours.

Most successful people swear by sleep. Prominent business executives like Jeff Bezos, Jack Dorsey, and Tim Cook are sleeping a healthy amount, at an average of 7 hours or more a night. They’ve realized the importance of sleep in boosting productivity, brain function, and performance. Functioning on little sleep inhibits our decision-making, creative thinking, memory, and reaction time.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in.
(powered by Wallkit)