Subway Shows Off A Creative New Visual Identity
The sandwich chain has rebranded itself with whimsical images of its ingredients
Subway worked with creative agency Turner Duckworth to create a new ‘Visual Identity System’ that creatively shows off ingredients in the restaurant chain’s sandwiches. This campaign was designed to reintroduce Subway with a new brand image.
For the images, Turner Duckworth turned sandwich ingredients into art pieces. The creative team styled shredded pieces of lettuce as the Earth’s continents, a meatball as Saturn with onion for its rings, Swiss cheese into an open book, along with many other pieces. Along with the artistic photos of ingredients, the campaign also shows off the new Subway logo for the company’s rebrand.
The team behind the Visual Identity System campaign shared the completed pictures and several behind-the-scenes photographs of the project on Behance.