In Brief

The brand gave attendees the opportunity to try on virtual jewelry with an interactive mirror at a pop-up event in Ontario

Swarovski partnered with the Square One Shopping Center in Ontario for a pop-up event called Sparkle Pop Up. Those who attended had the opportunity to try on Swarovski products virtually, as a way to connect with millennials this holiday season. The event also showcased a Swarovski Crystal Tree covered in over 1,500 crystal ornaments and an interactive mirror where guests could try on other virtual accessories while the mirror displayed a festive background.

The Sparkle Pop Up event took place on November 15. Swarovski may bring the experience to other locations following this debut.

Sparkle Pop Up

Swarovski partnered with the Square One Shopping Center in Ontario for a pop-up event called Sparkle Pop Up. Those who attended had the opportunity to try on Swarovski products virtually, as a way to connect with millennials this holiday season. The event also showcased a Swarovski Crystal Tree covered in over 1,500 crystal ornaments and an interactive mirror where guests could try on other virtual accessories while the mirror displayed a festive background.

The Sparkle Pop Up event took place on November 15. Swarovski may bring the experience to other locations following this debut.