Uber Introduces A New Upfront Pricing Structure For The Holidays

Uber Introduces A New Upfront Pricing Structure For The Holidays
Automotive

The ride-hailing app now lets you see how much you will be paying before you get in your ride

Matt Vitone
  • 20 november 2017

With the holidays encroaching Uber has updated its app to take some of the stress and uncertainty out of travel through a new feature that lets customers who book a ride at least an hour in advance see the total cost of their trip before they get picked up.

The highly-requested feature was rolled out this week across all U.S. cities where Uber operates, and was partially designed to guard customers against the effects of surge pricing, which can dramatically increase the estimated cost of a ride if there is a sudden jump in demand in a certain location, as is usually the case during the busy holiday season.

To use the feature, users simply book a ride through the Uber app as usual. If the ride is scheduled more than an hour in advance, the total upfront fare will be shown, letting users lock in their price before they get picked up. Although the idea itself isn’t anything new (Lyft, Uber’s chief rival, introduced a similar feature to its app last year), the company says its designed to give travelers “one less thing to stress about ahead of an early flight.”

Uber

With the holidays encroaching Uber has updated its app to take some of the stress and uncertainty out of travel through a new feature that lets customers who book a ride at least an hour in advance see the total cost of their trip before they get picked up.

+app
+Automotive
+Car
+car sharing
+cities
+holidays
+Luxury
+retail
+technology
+uber

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