Uber’s Next Loyalty Strategy Is Through A Credit Card
Following a tough year, the car-hailing app gets its own plastic
Uber is planning to make booking rides more rewarding. Partnering with Barclays, the company will be introducing its own credit card in the trademark Uber black color. A list of attractive perks will sure turn the heads of ride-hailing millennials. One of its most unique perk is a $50 reward towards Netflix or Spotify if the card swipes $5,000 in a year.
As with many other cards, there are zero annual fees and foreign fees. However, the Uber Visa card also throws in 2% cashback on online shopping, 3% on hotel and airfare and 4% percent on dining. It also offers mobile phone insurance and of course, an easier way to exchange Uber points to credits. The Barclays Uber Visa card is one of the better news to come out of the company this year, joining a slew of corporate scandals, government bans and the exit of founding CEO Travis Kalanick.
The card will launch in the US on November 2.