Updated Adidas Shopping App Is Personalized To What You Like
The improved app tailors its feed and suggestions to each individual shopper
Adidas recently unveiled its new and improved app, which is intended to be the best one yet. The app was designed so all of the brand’s fans go through an extremely customized experience. The app’s features include a personalized newsfeed, live chat for any inquiries and easy access to the full glory of Adidas’ online store.
The newsfeed will include new product announcements and events, prioritized based on what the app already knows about the user. The app factors in a user’s gender, birthday and previous purchases to tailor this experience. For example, a serious soccer player and an avid runner will have very different looking apps. Once a user finds a product they like, it is easy to purchase through Apple or Android Pay. Adidas is also working on an AI chatbot for customer service, but users can connect live to representatives for more complicated questions.
Adidas wants to ensure all their consumers, from athletes to street style seekers, have an easy and personalized experience on the app. As more people turn to their mobile phones to make purchases and stay connected, working to perfect an app for the user is one of the best strategies in increasing online sales. Adidas says 60% of its online shopping happens on smartphones. Its goal is to keep improving the app so users keep coming back.