Warby Parker Uses The New iPhone To Map Shoppers’ Faces For A Better Eyeglass Fit

Warby Parker Uses The New iPhone To Map Shoppers’ Faces For A Better Eyeglass Fit
Fashion & Apparel

Warby Parker added a new feature to its mobile app for Apple users to optimize the facial mapping capabilities of the iPhone X

Zack Palm
  • 13 november 2017

Not every Apple customer knew how they would feel about the iPhone X having the capacity for facial mapping, a new feature that lets the iPhone owner unlock their phone using their face. Some customers saw it as an invasion of privacy. Warby Parker wanted to take advantage of the technology by adding it to their app, Glasses by Warby Parker.

This new feature is designed to use the iPhone X’s facial mapping to pair a user up with the most ideal pair of glasses based on the shape of their face. All of the recommended glasses come in a variety of colors. The next step in Warby Parker’s app could have customers using augmented reality to try on any of the recommended glasses virtually prior to making a purchase.

Warby Parker


Lead Image: Warby Parker via Facebook

Not every Apple customer knew how they would feel about the iPhone X having the capacity for facial mapping, a new feature that lets the iPhone owner unlock their phone using their face. Some customers saw it as an invasion of privacy. Warby Parker wanted to take advantage of the technology by adding it to their app, Glasses by Warby Parker.

+Apple
+eyewear
+Facebook
+Fashion
+mobile
+retail
+technology
+Warby Parker

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.