Wearable Devices Illuminate Concert-Goers And Track Fan Data
The LED wearable device glows at concerts, but the real purpose behind it is to capture data and engage with fans in real time
As the number of concert-goers increases, event companies have an opportunity to track fan data and engage with them in real time. The Pixl is a LED wearable device that glows during concerts and, at the same time, analyzes fan data for future reference.
At the entrance, concert attendees are given the wearable device. To activate it, they have to answer a series of questions through SMS messaging. Once the Pixl is activated, it will glow and the color will be based on the user’s answers. Pixl has 16 million color options available and a battery life of up to 6 hours.
During the concert, the crowd is illuminated with different colors representing their own unique profile. But after the concert, Hurdl Inc., the maker of Pixl, analyzes and interprets the data obtained and then uses that information to engage with fans in real-time. Fans are treated to free downloads and prizes. This interaction post-concert can also help drive online traffic for merchandise sales.