WeWork Founders Start An Elementary School Called WeGrow

WeWork Founders Start An Elementary School Called WeGrow
Retail

The private elementary school will focus on creating a culture of kindness and entrepreneurship

Jennifer Passas
  • 10 november 2017

Rebekah Neumann, Founding Partner and Chief Brand Officer of WeWork, was faced with a problem when she and her husband Adam Neumann, WeWork’s founder and CEO, were trying to find an elementary school for their oldest daughter. Searching in New York City and the West Coast, they were unsatisfied with the education options. So the Neumanns came up with a concept for a school called WeGrow.

The first pilot class is currently up and running at a Chabad school in New York City. The program is one of a growing list of “micro school” educational institutions. Based on the Montessori method, they educate different school aged students in a shared multi-purpose space.

Neumann does not believe that the current model of education reflects today’s values and priorities. WeGrow’s pilot classes focus on creating a culture of kindness, conscious entrepreneurship and a connection to nature. The curriculum has classes in mindfulness, yoga, meditation, farming and farm-to-table cooking.

WeWork will also play a significant role in WeGrow’s educational programs. Accepted students will have access to WeWork’s member network and employees who will be part of the curriculum itself. Currently an 8-year-old child in the pilot program is working with WeWork’s brand team designing shirts and collateral for the class farm stand.

If the WeGrow idea moves forward, the plan is to open schools inside of WeWork buildings so that parents can bring their kids to school, see them that at lunch and bring them home. Applications for the schools, provided everything goes well with the pilot, will be open to WeWork members and employees, as well as locals in WeGrow’s surrounding community. The first official WeGrow will open next year in WeWork’s headquarters in Manhattan’s Chelsea neighborhood.

WeGrow


Lead Image: WeGrow pilot program students | Photo: WeWork

Rebekah Neumann, Founding Partner and Chief Brand Officer of WeWork, was faced with a problem when she and her husband Adam Neumann, WeWork’s founder and CEO, were trying to find an elementary school for their oldest daughter. Searching in New York City and the West Coast, they were unsatisfied with the education options. So the Neumanns came up with a concept for a school called WeGrow.

+children
+Education
+Education
+fitness / sport
+home
+new york city
+retail
+school
+sport & fitness
+USA
+WeWork
+work

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