This Wine Club Uses AR To Help You Find The Perfect Wine

This Wine Club Uses AR To Help You Find The Perfect Wine
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Find the perfect wine for any meal with the help of this augmented reality wine club and app

Azalea Pena
  • 9 november 2017

With so many types of wine to choose from, wouldn’t it be helpful to see all of the information you need in one place? sippCLUB wants to provide wine drinkers with this experience using augmented reality.

The sippCLUB system works in two parts. The company, which is based in London, offers a box subscription service where customers are sent three bottles of wine every month for £29. Its recently launched AR app gives customers information on a specific wine bottle. Simply hover the app over the bottle label and it will tell customers the best temperature for the wine, what food it pairs best with and tasting guides.

Apart from preventing waste with printed materials, sipp deems that taking the tech approach is best for its millennial audience, which is actually the biggest segment of wine consumers today. For sipp, it’s about helping drinkers find the perfect wine for their tastes and budget without the subjective suggestions of others. The bottom line is, wine is more than a drink—it’s an experience.

sippCLUB


Lead Image: Sipp wine via Facebook

With so many types of wine to choose from, wouldn’t it be helpful to see all of the information you need in one place? sippCLUB wants to provide wine drinkers with this experience using augmented reality.

+alcohol
+apps
+Augmented & Virtual Reality
+augmented reality
+Europe
+Facebook
+food & beverage
+london
+Millennials
+retail
+technology
+UK
+wine

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