Yoox and Net-A-Porter Build Research Facility For AI Stylists
The innovation Tech Hub will house hundreds of dedicated staffers who are developing artificial intelligence for online retail
In west London, a multi-billion project by the Yoox and Net-a-Porter Group (YNAP) rises. The YNAP Tech Hub is an innovative workspace, housing the global luxury retailer’s arsenal of tools to further the cause of better online shopping. In a press release, YNAP references at an artificial intelligence program involving computer vision, which could very well be the next digital stylist.
The innovation hub will start with 500 staff members, growing by another hundred in the next few years. That will bring YNAP’s total tech team to over 1,000 people, with half of that number already working at another hub in Bologna, Italy.
These developments are a result of the merger between Yoox and Net-a-Porter back in 2015. The two retailers pooled their resources for their technology team, which has the opportunity to radically change the way people shop online. The 70,000-square foot space dedicated to innovation shows that the battle online isn’t just on what you can sell and at what price, but also how.