Amazon Promo Livestreams Battleship Game Using Real Cars And Explosives
The interactive gaming experience to promote The Grand Tour was livestreamed on Twitch
Amazon Prime Video and its creative production collaborator Tool of North America launched an eye-catching promo campaign for the second season of the Prime Original series The Grand Tour. Working with video streaming site Twitch, they produced a real-life version of the Battleship game using explosives and cars.
Battle Cars featured a life-size game board with different tiles on a grid. Two Twitch influencers were pitted against each other to play the game on a livestream. Each tile with a vehicle parked in it was rigged with a different level of explosives. Custom overlays were programmed to create a gaming experience that allowed viewers to interact in several ways, such as joining teams and clicking and selecting tiles on the grid.
You can check out highlights from the interactive event in the video below.