A new Amazon Echo feature allows users to post a pair of outfits on Amazon Spark and receive feedback from the community

Amazon's Echo Look, an Alexa-enabled device that includes a camera, has already been using a machine learning algorithm to help people decide what to wear. Now a new feature for the Echo Look allows a user to post two clothing options to the retailer's social media network Amazon Spark for other users to provide their opinions about the choices.

For example, someone can take a pair of photos of them wearing different outfits and place them side by side to ask the Amazon Spark community which of the two they think looks better for a first date. Under the pictures, Amazon created a voting mechanism as a straightforward way to receive immediate results without having to read comments. Amazon wants users to receive as much feedback as possible, but they do encourage everyone to report inappropriate or offensive activity whenever it occurs.

Echo Look owners should have received the update earlier this week.

Echo Look | Amazon Spark

Amazon's Echo Look, an Alexa-enabled device that includes a camera, has already been using a machine learning algorithm to help people decide what to wear. Now a new feature for the Echo Look allows a user to post two clothing options to the retailer's social media network Amazon Spark for other users to provide their opinions about the choices.

For example, someone can take a pair of photos of them wearing different outfits and place them side by side to ask the Amazon Spark community which of the two they think looks better for a first date. Under the pictures, Amazon created a voting mechanism as a straightforward way to receive immediate results without having to read comments. Amazon wants users to receive as much feedback as possible, but they do encourage everyone to report inappropriate or offensive activity whenever it occurs.