Amazon’s Alexa Wants People To Talk Back To Their Ads

Amazon’s Alexa Wants People To Talk Back To Their Ads
Advertising

In 2018, Alexa will be the new frontier for brands and their advertising, finding new and innovative ways to reach users

Sara Roncero-Menendez
  • 21 december 2017

As Amazon Alexa becomes more sought-after, more technologies are being integrated into its voice command system. Case in point: Alexa users can now order a Domino’s pizza from wherever they are located simply by uttering a simple phrase. While few brands have jumped on the voice-first bandwagon, it seems like 2018 will be the year when the vocal command is all the rage.

Beyond companies like Starbucks, Uber and Capital One, devices like Alexa and Google Home have little competition on their platforms. But with increasing popularity, it behooves companies to start thinking of ways to get their apps onto the service. After all, it is one of the very few ways companies can make their presence known, given that Alexa no longer allows for interruptions, eliminating the space for traditional ads. Amazon is encouraging these third parties to think of users first, saying in a statement that their approach is “focused on delivering a delightful experience for customers, and exploring ways for developers to monetize skills while maintaining the best possible experience for our customers.”

However, the biggest issue brands face is that they may be not being able to predict their competitors’ new tactics, since Alexa offers little in the way of app previews. James McQuivey, a principal analyst for ForresterTech, told Wired that this is what makes this brave new marketing venture a daunting one:

“It’s not like you can turn on the television on Thursday night and see what your competitor’s ads are like…No one really knows what else is going on here from any of their competitors, or any of their peers, or the brand leaders they want to follow. It’s just making it all very murky.”

What’s more, Alexa is still adding new functions, including working on features to make the device more useful for workers. Still, if companies manage to connect with the Alexa user-base, it could be an easy way to get ahead of the competition.

Amazon Alexa

As Amazon Alexa becomes more sought-after, more technologies are being integrated into its voice command system. Case in point: Alexa users can now order a Domino’s pizza from wherever they are located simply by uttering a simple phrase. While few brands have jumped on the voice-first bandwagon, it seems like 2018 will be the year when the vocal command is all the rage.

+advertising
+Alexa
+amazon
+Automotive
+Brand Introduction
+financial services
+Google
+google home
+home
+IoT
+IoT
+technology
+voice

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