The Marie Keating Foundation wants to raise awareness for lung cancer with an audible billboard

A lung cancer advertisement created by the Marie Keating Foundation was installed in Dublin,  addressing passersby with an audio recording of someone loudly coughing. The audible cough was created to encourage anyone with a similar issue to get their cough checked rather than letting it linger, as it may hint to a larger underlying medical issue. The billboard was released in November alongside other nonprofit organizations raising awareness for International Lung Cancer Awareness Month.

For those in Dublin interested in checking it out, they can find it on Macken Street.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks access to customized research assistance and our database of over 100,000 insights on innovation trends spanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a subscriber? Log in.