Bravo partnered with Postmates to have robots deliver meals from the popular cooking show's alumni

Bravo’s Top Chef season premiere came with special delivery in the form of a partnership with Postmates robot service. To promote the new season of Top Chef, Postmates customers were able to order food from Top Chef alums, with a 20% discount code offer. Participating restaurants for the service included Border Grill (Susan Feniger); Da Kikokiko (Brooke Williamson), Fritzi (Neal Fraser), Grub (Betty Fraser), Lukshon (Sang Yoo), Mexikosher (Katsuji Tanabe), Sack Sandwiches (Michael Voltaggio), Sweetfin Poke (Dakota Weiss) and Wolf (Marcel Vigneron).

“We are always looking for innovative ways to bring Bravo’s ‘Top Chef’ into people’s homes and the usage of robots was a new and exciting opportunity that taps into the future of food delivery,” said Maria DeLuca, Bravo’s senior vice president of consumer and trade marketing, according to Ad Age. The Postmates robot delivery service has been active for almost a year in Washington D.C.

This is a new and interesting activation and food brands should take note of this being a potential partnership channel and way to engage foodies.

Top Chef Postmates


Lead Image: Postmates via Facebook

Bravo’s Top Chef season premiere came with special delivery in the form of a partnership with Postmates robot service. To promote the new season of Top Chef, Postmates customers were able to order food from Top Chef alums, with a 20% discount code offer. Participating restaurants for the service included Border Grill (Susan Feniger); Da Kikokiko (Brooke Williamson), Fritzi (Neal Fraser), Grub (Betty Fraser), Lukshon (Sang Yoo), Mexikosher (Katsuji Tanabe), Sack Sandwiches (Michael Voltaggio), Sweetfin Poke (Dakota Weiss) and Wolf (Marcel Vigneron).