Dior's latest pop-up shop experience creates stores full of mystical symbols that tie in to its 2018 collection

Although most fashion houses now employ trend forecasting companies and data-driven tech to try to predict upcoming trends, no fashion house can truly predict what the future will hold. That said, Dior is using tarot card to inspire their latest collection, opening several pop-up shops around the world with this mystical theme.

The stores feature items from the cruise 2018 collection designed by Maria Grazia Chiuri and the various decorations around the store are designed to invoke images from the major arcana, like the Sun, the High Priestess and the Wheel of Fortune. “Fortune-telling and tarot cards are part of the house codes that I discovered in exploring the history of Christian Dior, and that I have taken and reinterpreted in each collection with a different spirit,” Chiuri explains to Footwear News. The various pop-ups, including one in Paris, were chosen to best fit the items, as Christian Dior CEO Sidney Toledano remarks, “We created a specific setting to build a universe that projected the theme of the collection.”

Dior

Although most fashion houses now employ trend forecasting companies and data-driven tech to try to predict upcoming trends, no fashion house can truly predict what the future will hold. That said, Dior is using tarot card to inspire their latest collection, opening several pop-up shops around the world with this mystical theme.

The stores feature items from the cruise 2018 collection designed by Maria Grazia Chiuri and the various decorations around the store are designed to invoke images from the major arcana, like the Sun, the High Priestess and the Wheel of Fortune. “Fortune-telling and tarot cards are part of the house codes that I discovered in exploring the history of Christian Dior, and that I have taken and reinterpreted in each collection with a different spirit,” Chiuri explains to Footwear News. The various pop-ups, including one in Paris, were chosen to best fit the items, as Christian Dior CEO Sidney Toledano remarks, “We created a specific setting to build a universe that projected the theme of the collection.”