Domino’s Now “Insures” Pizza Purchases Against Accidents

Domino’s Now “Insures” Pizza Purchases Against Accidents
Advertising

The pizza chain is offering to replace your carry-out order in case something terrible happens to it

Sara Roncero-Menendez
  • 4 december 2017

There’s nothing more heartbreaking than accidentally ruining a delicious, warm pizza you’ve been looking forward to devouring. Pizza chain Domino’s has got you covered, though, with its new “insurance” policy. If you happen to step on, drop or otherwise destroy your recently bought pizza, they will replace it with a new one for free.

If you want to get a replacement pizza, there are a few rules: it must be a carry-out order, and it must be returned to the same store in its uneaten entirety with the original packaging and within two hours of purchase. The customer will receive the same pizza they ordered, so there’s no changing or adding toppings on the replacement.

The new policy comes with an ad campaign by CP+B showing the various ways people have accidentally destroyed their pizzas. Watch one of these pizza disasters below:

Domino’s

There’s nothing more heartbreaking than accidentally ruining a delicious, warm pizza you’ve been looking forward to devouring. Pizza chain Domino’s has got you covered, though, with its new “insurance” policy. If you happen to step on, drop or otherwise destroy your recently bought pizza, they will replace it with a new one for free.

+advertising
+Compelling Packaging
+CP+B
+Design
+Domino’s
+financial services
+Food
+pizza
+retail
+technology

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