This Duvet Box Startup Is Vying For A Piece Of The Sleep Market

This Duvet Box Startup Is Vying For A Piece Of The Sleep Market
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Buffy comforters are the latest product tapping into the bed-in-a-box market

Cristina DiGiacomo
  • 13 december 2017

If you take your sleeping seriously, try having a high-quality duvet shipped to you in a box. Following in Casper’s footsteps, new bedding brand Buffy has set out to do one thing—and do it very well. Buffy CEO Leo Wang, whose family has been making comforters for 50 years, wants to deliver the ultimate sleeping experience for his customers. The duvets use a new fabric technology, 37.5, typically used by sports apparel brands for its moisture-wicking qualities. A plant-fiber based fill helps keep the comforter light, warm and breathable.

“Most people feel totally overwhelmed when it comes to comforters,” Wang told Fast Company. “They don’t understand how thread count, fill, and material all impact the sleeping experience. And when we talked to consumers, they consistently said all they wanted was to feel like they were sleeping on a cloud.”

Buffy


Lead Image: Buffy via Facebook

If you take your sleeping seriously, try having a high-quality duvet shipped to you in a box. Following in Casper’s footsteps, new bedding brand Buffy has set out to do one thing—and do it very well. Buffy CEO Leo Wang, whose family has been making comforters for 50 years, wants to deliver the ultimate sleeping experience for his customers. The duvets use a new fabric technology, 37.5, typically used by sports apparel brands for its moisture-wicking qualities. A plant-fiber based fill helps keep the comforter light, warm and breathable.

+apparel
+casper
+Facebook
+Fast Company
+home
+Product Promotion
+retail
+sleep
+technology
+wellness

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