At Platform LA, Future Malls Are Experience Buffets
We sat down with Platform founder and CEO Joey Miller to discuss how the retail space is delivering experiential pop-ups, installations and culinary partnerships
We get it. If we mention the A word one more time when we talk about retail success, you’re going to implode. But let’s face it, the reason Amazon has become the ‘It Girl’ of the retail playground is because they’ve won the hearts and minds of retailers and shoppers alike with their, “Give me a C-O-N-V-E-N-I-E-N-C-E! What does it spell? Convenience!” chant.
According to Platform Founder and CEO Joey Miller, the only way today’s retailers can start competing with Amazon’s cheerleading finesse is to start creating their own moves entirely. Rather than trying to beat Amazon at selling commodities, they need to focus on offering what Amazon can’t: things people can discover and experience with all of their senses in a physical store and not on a screen, like food, exercise, wellness and state-of-the-art fashion.