Target's recent deal with Shipt means it wants to compete with other same-day delivery companies

Target is joining the home delivery game, after making a $550 million deal to acquire Shipt, a same-day delivery company. By the summer of 2018, half of Target’s stores will offer same-day delivery to customers in their area. This service will get limited to groceries, small electronics and home essentials before expanding to other products sold at the retail store. Customers interested in this service can expect to pay $99 a year for same-day delivery, as this was Shipt’s model prior to the deal.

Target plans to spend most of 2018 migrating Shipt services over to theirs in time for next year’s holiday season.

Target Acquires Shipt

Target is joining the home delivery game, after making a $550 million deal to acquire Shipt, a same-day delivery company. By the summer of 2018, half of Target’s stores will offer same-day delivery to customers in their area. This service will get limited to groceries, small electronics and home essentials before expanding to other products sold at the retail store. Customers interested in this service can expect to pay $99 a year for same-day delivery, as this was Shipt’s model prior to the deal.