Hong Kong Pop-Up Pays Homage To An Iconic Nike Style

Hong Kong Pop-Up Pays Homage To An Iconic Nike Style
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Nike x Virgil Abloh's The Ten collection was recently put on full display at the Central District in Hong Kong

Azalea Pena
  • 14 december 2017

The Ten is a collaboration project between Nike and Virgil Abloh. It features 10 redesigned and reconstructed iconic Nike kicks. In partnership with Hypebeast and Storefront, The Ten exhibition was showcased in Hong Kong.

Central, a prime location in Hong Kong, became the temporary home of The Ten exhibition. The exhibition ran from November 9 through 18. Hypebeast’s pop-up store was a thing of beauty, featuring the reconstructed iconic shoes on full display, along with the design process that went into making the shoes. It wasn’t just about selling pairs, it was about giving fans and customers an immersive experience into the making of The Ten.

Abloh definitely breathes new life into these kicks. The 10 pairs of shoes were divided into two themes: REVEALING and GHOSTING. The former features open-source and hand-cut designs, while the latter features translucent uppers. The REVEALING shoes are the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid. The GHOSTING Shoes are the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.

The Storefront

The Ten is a collaboration project between Nike and Virgil Abloh. It features 10 redesigned and reconstructed iconic Nike kicks. In partnership with Hypebeast and Storefront, The Ten exhibition was showcased in Hong Kong.

+advertising
+apparel
+Asia
+china
+consumer goods
+Design
+Fashion
+fitness / sport
+home
+hong kong
+middle east
+nike
+retail
+storefront
+technology

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