How Samsung Turned An Abandoned Mall Into A Christmas Wonderland

How Samsung Turned An Abandoned Mall Into A Christmas Wonderland
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Children from the Boys & Girls Club got to experience the true holiday spirit

Jiwon Kim
  • 25 december 2017

This holiday season, Samsung decided to create an unforgettable experience for children part of the nonprofit, the Boys & Girls Club. The company found an empty mall in Milwaukee and turned it into a winter wonderland. They partnered with Youtube star Casey Neistat and some others to convert this abandoned mall into a place where the kids of the Milwaukee chapter could enjoy themselves.

A video was shot using the Galaxy Note 8 smartphone, following the children explore and experience a playground filled with a lot of fake snow and fun slides. Neistat was also dressed like Santa to add on to the children’s excitement. There were even decorated drones flying above the area.

The Boys & Girls Club’s mission is to ensure that “success is within reach of every young person who enters our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.” Many of its Milwaukee members come from low-income households, which is why this experience was so special to them.

Samsung | Boys & Girls Club

This holiday season, Samsung decided to create an unforgettable experience for children part of the nonprofit, the Boys & Girls Club. The company found an empty mall in Milwaukee and turned it into a winter wonderland. They partnered with Youtube star Casey Neistat and some others to convert this abandoned mall into a place where the kids of the Milwaukee chapter could enjoy themselves.

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+samsung
+smartphone
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+USA

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