Jecca was created in response to some of the common makeup problems trans women encounter

After receiving requests from transgender women for makeup lessons, makeup artist Jessica Blackler was inspired to start her own line to cater to them. After some research and tests, she first opened a studio where customers could come and comfortably learn more about makeup. After receiving a positive response, she went on to create Jecca, a unisex, inclusive makeup brand.

After talking to a number of clients, Blackler saw some common makeup struggles that trans women deal with, including trying to hide beard shadow. Blackler worked with a cosmetic chemist for two years to create her first product, a Correct and Conceal palette that is now available for pre-order. The product corrects blue undertones in the skin and the blue-green from hair shadow by balancing them with a peachier tone. Blackler hopes to expand this line by creating more shades so the palette caters even more specifically to individuals. She is also exploring creating a line of contouring products.

Jecca’s marketing tactics are straightforward. The brand’s aim is to provide makeup products for trans people that they cannot find anywhere else—even though her products are also intended for everyone.

Jecca

After receiving requests from transgender women for makeup lessons, makeup artist Jessica Blackler was inspired to start her own line to cater to them. After some research and tests, she first opened a studio where customers could come and comfortably learn more about makeup. After receiving a positive response, she went on to create Jecca, a unisex, inclusive makeup brand.

After talking to a number of clients, Blackler saw some common makeup struggles that trans women deal with, including trying to hide beard shadow. Blackler worked with a cosmetic chemist for two years to create her first product, a Correct and Conceal palette that is now available for pre-order. The product corrects blue undertones in the skin and the blue-green from hair shadow by balancing them with a peachier tone. Blackler hopes to expand this line by creating more shades so the palette caters even more specifically to individuals. She is also exploring creating a line of contouring products.