High-end retailers are catching up with their own AI chat bots to engage holiday shoppers

Brands are jumping on the bandwagon to adopt new technologies that enable them to connect with their audience in unique and engaging ways. Recently, a myriad of luxury brands including Burberry, Louis Vuitton and David Yurman deployed chatbots to connect with their customers.

Burberry first started using chatbots in 2016, by enabling fans to get a behind-the-scene scoop of their latest collections. The bot also allowed fans to take pictures of the looks that they like and shop the pieces from the fashion show directly from the app. Fans were also given a sneak peek of how the creations were made.

Louis Vuitton and David Yurman are now using bots to serve their audiences needs from anywhere at anytime so they don’t necessarily need to visit a store. It has long been common practice for retailers to hire extra staff over the holiday season but luxury retailers are taking this to the next level by enhancing their social media presence with chatbots that give the brands the opportunity to connect with thousands of consumers at once.

Luxury consumers spend a lot of time on social media platforms, especially messaging apps like Facebook messenger, WhatsApp and WeChat,  so it no surprise that brands that are using these chatbot channels to reach their consumers.

Brands are jumping on the bandwagon to adopt new technologies that enable them to connect with their audience in unique and engaging ways. Recently, a myriad of luxury brands including Burberry, Louis Vuitton and David Yurman deployed chatbots to connect with their customers.

Burberry first started using chatbots in 2016, by enabling fans to get a behind-the-scene scoop of their latest collections. The bot also allowed fans to take pictures of the looks that they like and shop the pieces from the fashion show directly from the app. Fans were also given a sneak peek of how the creations were made.