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Muji Used 37,968 Pens To Make A Holiday Mural

Muji Used 37,968 Pens To Make A Holiday Mural
Advertising

The Japanese retailers gathered up their well known pens to use for bright art display of Tokyo's skyline

Zack Palm
  • 14 december 2017

Japanese retail company Muji wanted to stand out this holiday season by partnering with advertising company R/GA to create a massive display of bright lights using 37,968 Muji pens.

R/GA got the pens to light up by using projection mapping, a lighting technique that displays moving images on irregularly-shaped objects. Muji created the image of Toyko’s skyline on the mural with the Tokyo Tower—which was influenced by France’s Eiffel Tower—in the middle, as they decided to build it at their establishment at the Forum des Halles mall in central Paris. They consider it a gift to their customers in the country.

On December 17, the lights will get taken down and the pens will be distributed to customers.

Muji Pens

+advertising
+Art
+Arts & Culture
+Asia
+Brand Introduction
+Design
+Europe
+japan
+muji
+mural
+Paris
+pen
+R/GA
+retail
+technology
+tokyo

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