Yoox launched a new campaign that pitches an expensive item to a shopper in a disappearing 15-second advertisement

Those who shop at Yoox may feel the pressure this holiday season as the fashion retailer releases a new series of 15-second YouTube advertisements that show a product once—never to appear again.

The ads play like a children's cartoon, full of bright colors, inviting animations and with a quick story that wraps up by the end of the video. However, these deceptively adorable advertisements encourage shoppers to make quick decisions on pricey items. To add to the shopper's regret, when the ad disappears it will never pop up again, no matter how much a user browses on Yoox. The ads encourage the shopper to purchase the item now, or instead miss out on the chance and have someone else buy it.

Yoox started airing the ads on Cyber Monday and plans to continue running them through the end of December.

Yoox

Those who shop at Yoox may feel the pressure this holiday season as the fashion retailer releases a new series of 15-second YouTube advertisements that show a product once—never to appear again.

The ads play like a children's cartoon, full of bright colors, inviting animations and with a quick story that wraps up by the end of the video. However, these deceptively adorable advertisements encourage shoppers to make quick decisions on pricey items. To add to the shopper's regret, when the ad disappears it will never pop up again, no matter how much a user browses on Yoox. The ads encourage the shopper to purchase the item now, or instead miss out on the chance and have someone else buy it.