A new interactive, experiential retail space from Simon will feature a rotating selection of new brands

Simon has launched The Edit@Roosevelt Field on Long Island. This first-of-its-kind, scalable retail platform brings together established and emerging brands to pilot new products. The interactive and experiential retail space aims to give online-only brands their first foray into brick and mortar.

The Edit will feature a rotating selection of new brands including Raden Smart Luggage, millennial-focused Skinnydip London, menswear brand Vitaly, athletic apparel brand Rhone, beauty brand Winky Lux, Beltology, dessert darling JARS by Dani and contemporary art gallery Uprise Art.

Brands will be displayed in micro retail units that range in size from 20 to 200 square feet. The Edit@Roosevelt Field platform provides all the retailing essentials, including custom-designed modular fixtures, digital media walls and staffing solutions for brands. Customers will be able to interact with brand ambassadors, who will be on hand to provide product information, relate brand storytelling and convert sales.

Zachary Beloff, National Director of Business Development for Simon, said in a press release, “This concept is a design-centric, experience driven, and completely transitional place to discover new product and technology in a brick-and-mortar space. Our customers will be able to experience and interact with new brands like never before.”

Simon

Simon has launched The Edit@Roosevelt Field on Long Island. This first-of-its-kind, scalable retail platform brings together established and emerging brands to pilot new products. The interactive and experiential retail space aims to give online-only brands their first foray into brick and mortar.

The Edit will feature a rotating selection of new brands including Raden Smart Luggage, millennial-focused Skinnydip London, menswear brand Vitaly, athletic apparel brand Rhone, beauty brand Winky Lux, Beltology, dessert darling JARS by Dani and contemporary art gallery Uprise Art.