How Sephora Enriched Its Physical Retail With Digital Tools

How Sephora Enriched Its Physical Retail With Digital Tools
Beauty

The cosmetics retailer developed and implemented pioneering technology across its physical stores

Zack Palm
  • 21 december 2017

French cosmetics retailer Sephora placed its bets blending the traditional brick-and-mortar store experience with modern technology—and they seem to have paid off.

Sephora is keeping the customer involved in the physical store with technology like its Color IQ, which lets customers scan their skin tone with a device. Their scan runs through a quick algorithm, which then displays a list of recommended products for their profile.

Recently, Sephora has opened up smaller locations that stock fewer products and operate more like showrooms. Employees at these locations are equipped with smartphones to use in place of a cash register or as a quick way to order items for customers.

While other retailers work on finding a balance between their digital identities and physical locations, Sephora might continue to adjust its model, but the chain is already off to a great start.

Sephora


Lead Image: Michael Saechang | CC | Image cropped

French cosmetics retailer Sephora placed its bets blending the traditional brick-and-mortar store experience with modern technology—and they seem to have paid off.

Sephora is keeping the customer involved in the physical store with technology like its Color IQ, which lets customers scan their skin tone with a device. Their scan runs through a quick algorithm, which then displays a list of recommended products for their profile.

+beauty
+customer experience
+retail
+sephora
+technology
+work

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