Shinola’s Logo Inspired This Textured Showroom Structure In London

Shinola’s Logo Inspired This Textured Showroom Structure In London
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Architecture firm Giles Miller Studio created a temporary showroom using Detroit brand Shinola's lightning bolt logo

Zack Palm
  • 14 december 2017

Giles Miller Studio, a London-based sculpture and architecture firm, designed a textured pavilion called ‘The Bolt’ to serve as a temporary showroom for American watch and lifestyle brand Shinola. Displayed during the 2017 Clerkenwell Design Week in May, the installation was inspired by Shinola’s lightning bolt logo, with 8000 pieces of a similar shape forming the exterior.

The Giles Miller team orchestrated a layer of ambient light beyond this outer wall, for a design that glimmers against the environment. The goal of this structure was to show how an elaborate surface can create striking visuals with basic lighting.

Giles Miller Studio

Giles Miller Studio, a London-based sculpture and architecture firm, designed a textured pavilion called ‘The Bolt’ to serve as a temporary showroom for American watch and lifestyle brand Shinola. Displayed during the 2017 Clerkenwell Design Week in May, the installation was inspired by Shinola’s lightning bolt logo, with 8000 pieces of a similar shape forming the exterior.

+advertising
+Architecture
+Design
+Europe
+Fashion
+london
+retail
+shinola
+technology
+UK
+USA

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