Swiss Watchmaker IWC Opens Aviation-Themed Bar

Swiss Watchmaker IWC Opens Aviation-Themed Bar
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Les Aviateurs has been designed in the style of a gentlemen's club

Emma Hutchings
  • 11 december 2017

Swiss watchmaker IWC Schaffhausen is opening a bar next to its boutique on Rue du Rhône in Geneva. Les Aviateurs brings the world of Pilot’s Watches from Schaffhausen to life by inviting guests to immerse themselves in the early years of aviation and sense the spirit of pioneers such as Antoine de Saint-Exupéry.

The bar was designed by IWC and gastronomy partner Globus, who have also created a cocktail menu dedicated to the iconic Pilot’s Watches. Les Aviateurs was designed in the style of an exclusive gentlemen’s club from the 1920s and ’30s, with a dark wood and leather interior. The furnishings, which include details such as original photos and maps, aim to transport guests back to the era of aviation pioneers.

IWC

Swiss watchmaker IWC Schaffhausen is opening a bar next to its boutique on Rue du Rhône in Geneva. Les Aviateurs brings the world of Pilot’s Watches from Schaffhausen to life by inviting guests to immerse themselves in the early years of aviation and sense the spirit of pioneers such as Antoine de Saint-Exupéry.

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