Take A Ride In A Holiday-Themed Lyft With ‘Merry Mode’
Lyft is celebrating the holiday season by having cars don their own ugly sweaters and inviting passengers to sing carols
Lyft got into the holiday spirit by partnering with professional knitter Jessie Hemmons to wrap three Lyft vehicles in ugly Christmas sweaters. Hemmons prepared the exterior of the vehicles to look as festive as possible, but Lyft and advertising agency Huge went the extra mile by installing karaoke machines inside of them for anyone interested in singing their favorite carols during their ride.
The service was made exclusively for the Washington D.C. area. Anyone in the city interested in booking one of these vehicles can do so by checking the “Merry Mode” when they request a ride in the Lyft app.
A portion of the funds Lyft receives from Merry Mode rides will be donated to Martha’s Table, a charity and volunteer center in Washington D.C.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Tim Rodgers is the Co-Founder and CPO of SHOPTHAT, a company focused on making shopping for beauty products much easier by allowing consumers to easily discover, curate and purchase products via the Web and Facebook Messenger. Tim is also the Founder of rehab, an award winning technology company focussed on creating brand services through messaging, voice and AR.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.