Take A Ride In A Holiday-Themed Lyft With ‘Merry Mode’

Take A Ride In A Holiday-Themed Lyft With ‘Merry Mode’

Lyft is celebrating the holiday season by having cars don their own ugly sweaters and inviting passengers to sing carols

Zack Palm
  • 20 december 2017

Lyft got into the holiday spirit by partnering with professional knitter Jessie Hemmons to wrap three Lyft vehicles in ugly Christmas sweaters. Hemmons prepared the exterior of the vehicles to look as festive as possible, but Lyft and advertising agency Huge went the extra mile by installing karaoke machines inside of them for anyone interested in singing their favorite carols during their ride.

The service was made exclusively for the Washington D.C. area. Anyone in the city interested in booking one of these vehicles can do so by checking the “Merry Mode” when they request a ride in the Lyft app.

A portion of the funds Lyft receives from Merry Mode rides will be donated to Martha’s Table, a charity and volunteer center in Washington D.C.


+Brand Introduction
+experiential marketing
+Experiential Marketing
+ride sharing

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