The End Of The Digital-Offline Retail Divide

The End Of The Digital-Offline Retail Divide
Delivery & Logistics

Key stats from our Future of Retail 2018 report show how online and offline retail can exist together

PSFK Labs
  • 25 december 2017

Today’s highly connected shopper doesn’t think in terms of physical, online or mobile. They simply want to shop with their preferred store or brand how and when they want and enjoy the best experience possible when they do. However, the retail industry is still strictly defined by the separate logistics of each channel.

This presents as much a challenge as it does an opportunity. While there’s a lot of doom and gloom in the brick-and-mortar marketplace, there exists a silver lining: brands such as Warby Parker and the b8ta Store are investing in offline because offline experiences enhance the customer experience beyond what a screen or digital assistant can deliver. However, digital integration—within the store and along the larger supply chain—is required for retailers to be efficient and effective at scale. Here are statistics gathered from the Future of Retail report the demonstrate how brands and consumers are interacting in this new marketplace:

“Historically, the world’s been viewed as pretty black and white. You had e-commerce companies like Amazon, or had kind of pure brick-and-mortar retailers. You’re seeing a convergence. Most consumers don’t think of the world in channels. They think about their relationship with a particular brand or retailer.” Dave Gilboa. CEO, Warby Parker

The Future of Retail 2018 outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Members can download the report today or all readers can immerse themselves in the findings at our retail sessions on Jan. 17, 2018.

Today’s highly connected shopper doesn’t think in terms of physical, online or mobile. They simply want to shop with their preferred store or brand how and when they want and enjoy the best experience possible when they do. However, the retail industry is still strictly defined by the separate logistics of each channel.

+amazon
+e-commerce
+financial services
+future of retail 2018
+IoT
+mobile
+Mobile
+omnichannel
+Public
+retail
+technology
+Virtual Commerce

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