Three-Night-Only Prada Club In Miami Has Two Opposing Themes

Three-Night-Only Prada Club In Miami Has Two Opposing Themes
Advertising

Carsten Höller designed The Prada Double Club Miami for Art Basel Miami Beach

Emma Hutchings
  • 11 december 2017

Fondazione Prada, an institution dedicated to contemporary art and culture, presented an art installation nightclub in Miami that was open to select guests for just three nights. Designed by the artist Carsten Höller, The Prada Double Club Miami took place from December 5 to 7 during Art Basel Miami Beach.

This project enabled the artist to investigate the notion of two-sidedness, and the audience was presented with two different spaces offering visually and acoustically opposed experiences. Set in a 1920s film studio complex, the installation was divided into an indoor club space and an outdoor tropical garden. One was monochromatic, while the other was excessively colorful. And one showcased international live music acts and DJs, while the other hosted Caribbean and South American musicians from Miami’s diasporas.

The Prada Double Club Miami

Fondazione Prada, an institution dedicated to contemporary art and culture, presented an art installation nightclub in Miami that was open to select guests for just three nights. Designed by the artist Carsten Höller, The Prada Double Club Miami took place from December 5 to 7 during Art Basel Miami Beach.

+advertising
+Art Basel
+Arts & Culture
+arts & culture
+Entertainment
+experiential marketing
+Experiential Marketing
+home
+Luxury
+miami
+retail
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.