Turn Troll Tweets Into Donations To Social Justice Organizations

Turn Troll Tweets Into Donations To Social Justice Organizations
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Two ad agencies created Troll Tax to turn hateful online comments into non-profit donations

Sara Roncero-Menendez
  • 8 december 2017

There’s nothing more infuriating than a troll, but instead of arguing, why not put your money where your mouth is? Agency Baldwin& in Raleigh and New York-based Hunter S. & Thompson created Troll Tax, which allows people to donate to organizations in the names of online trolls who oppose their causes. All users need to do is visit the site, paste in the URL of the offending tweet, pick a charity and send out a tweet of their own letting the troll know that their hateful comment led to a donation.

There’s even a Chrome extension people can download to streamline the process. All donations that go through the site are handled by Stripe, with the Social Good Fund and PandaPay.

“With the current climate of hatefulness engulfing all of us, we wanted to see if we could convert it into something positive,” Baldwin& founder David Baldwin told Fast Company. “So we thought, what if we let people take a bully’s tweet and jujitsu it into a donation to the very thing they’re railing against.”

Troll Tax

There’s nothing more infuriating than a troll, but instead of arguing, why not put your money where your mouth is? Agency Baldwin& in Raleigh and New York-based Hunter S. & Thompson created Troll Tax, which allows people to donate to organizations in the names of online trolls who oppose their causes. All users need to do is visit the site, paste in the URL of the offending tweet, pick a charity and send out a tweet of their own letting the troll know that their hateful comment led to a donation.

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