The ridesharing company created a new connected device to help drivers make their cars more distinctive

Uber created a new device called Beacon to help Uber drivers to stand out to customers and make it easier for them to locate their designated vehicles. Uber drivers can attach the device to the front windshield of their vehicle and connect it to their smartphone. When they receive a new Uber customer, the customer sets the Beacon to a specific color. The color on the Beacon, which glows in the dark, lets the customer know which car is theirs once it arrives.

The battery life on the Beacon lasts for eight hours. The device was designed to look like Uber's logo. Uber drivers interested in purchasing the beacon can request it from Uber's website.

Uber Beacon

Uber created a new device called Beacon to help Uber drivers to stand out to customers and make it easier for them to locate their designated vehicles. Uber drivers can attach the device to the front windshield of their vehicle and connect it to their smartphone. When they receive a new Uber customer, the customer sets the Beacon to a specific color. The color on the Beacon, which glows in the dark, lets the customer know which car is theirs once it arrives.

The battery life on the Beacon lasts for eight hours. The device was designed to look like Uber's logo. Uber drivers interested in purchasing the beacon can request it from Uber's website.