Walmart Joins Forces With BuzzFeed To Recruit More Millennial Shoppers

Walmart Joins Forces With BuzzFeed To Recruit More Millennial Shoppers
Advertising

Walmart and BuzzFeed's Tasty have announced a new partnership to sell kitchen supplies and ingredients

Zack Palm
  • 11 december 2017

Walmart and Jet.com struck a deal with BuzzFeed’s Tasty. The partnership will place links for the retailer’s products in Tasty’s how-to recipe and cooking videos on its app. When Tasty app users finish watching a video, they can scroll down to the bottom of the page and find relevant kitchen products from Walmart and Jet.com.

These products range from large appliances like a slow cooker to smaller utensils such as measuring cups. Starting early next year, viewers will also find links to over 2,000 grocery ingredients on both websites beneath videos showing how they can be transformed into a complete meal.

The partnership was announced in a Walmart blog post.

Walmart | Tasty

Walmart and Jet.com struck a deal with BuzzFeed’s Tasty. The partnership will place links for the retailer’s products in Tasty’s how-to recipe and cooking videos on its app. When Tasty app users finish watching a video, they can scroll down to the bottom of the page and find relevant kitchen products from Walmart and Jet.com.

+advertising
+buzzfeed
+Food
+Media & Publishing
+Millennials
+retail
+tasty
+technology
+Wal-Mart
+Walmart

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