We sat down with OneMarket President and Westfield Corporation Board Member Don Kingsborough to discuss how OneMarket is transforming a fragmented industry into an integrated one

If the world’s preeminent retailers were in a Fight Club-esque sparring match over the accolade for “biggest retail juggernaut,” Amazon would win without a blink. The real question on every retailer’s mind, though is: How can they start showing Amazon their game face and stop fighting a losing battle?

In comes Westfield to the rescue as the retail tug-of-war referee. This year, the shopping mall corporation created the world’s first retail technology network, called OneMarket, as a way to finally level the playing field. The network unites retailers, brands, venues and partners to facilitate collaboration, encourage data sharing and implement new technologies like natural voice processing, AI and AR at scale.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in