Adobe’s New Tech Can Track Shoppers In A Store In Real Time
The software company's new technology aims to make the supermarket experience more convenient for both customers and management
When the manager of the store uses the program, they see an array of dots all over their store. They can click on any one of those dots to pull up the customer’s profile, see their shopping history and send their smartphones special promotions about their favorite products. It is important to note that a customer must consent to downloading the store’s app prior to getting tracked. The program goes beyond monitoring customers; it also provides the managers with notifications about long lines at the checkout counters, products running low in the aisles and additional issues in the store.
Adobe Labs showed off the program at the National Retail Federation conference, which was held in New York from January 14 to the 16.
Lead Image: Woman pushing shopping trolley via Shutterstock