At CaliBurger, self-ordering kiosks use facial recognition to access customer loyalty data and process card-free payments

Self-ordering kiosks are already standard at many fast food restaurants across the country, reducing wait times and empowering customers to take control of the ordering process for themselves. Global chain CaliBurger is taking the idea even further with a new AI-enabled kiosk that uses facial recognition to make ordering a meal even more personal.

Through a collaboration with NEC Cooperation of America, the fast-food chain is testing the new kiosks at its location in Pasadena, California. The kiosks use NEC’s ‘NeoFace’ facial recognition software to identify registered customers and pull up their loyalty accounts and order preferences. Customers can then swipe through a list of things they’ve previously ordered, allowing them to complete the ordering processes in a matter of seconds. All of this happens without the customer having to do anything other than simply walk up to the machine, meaning there is no need to swipe a card or input information of any kind, with the customer’s unique facial scan acting as a means of identification.

“Face-based loyalty significantly reduces the friction associated with loyalty program registration and use; further, it enables a restaurant chain like CaliBurger to provide a customized, one-on-one interactive experience at the ordering kiosk,” John Miller, Chairman and CEO of Cali Group, said in a statement. “Our goal for 2018 is to replace credit card swipes with face-based payments. Facial recognition is part of our broader strategy to enable the restaurant and retail industries to provide the same kinds of benefits and conveniences in the built world that customers experience with retailers like Amazon in the digital world.”

In addition to using facial recognition to improve the ordering experience, CaliBurger says it is testing AI and robotics to automate kitchen equipment and monitor its restaurants, as well as social gaming for entertainment in the dining area and infrastructure for autonomous vehicles to deliver fresh food.

As for the face-reading kiosks, they will be on display for attendees at this year’s NRF 2018 show in New York from January 14 to 16. The restaurant said that, pending customer feedback in its current trials, the kiosks will be rolled out at other global locations starting later this year.

CaliBurger

Self-ordering kiosks are already standard at many fast food restaurants across the country, reducing wait times and empowering customers to take control of the ordering process for themselves. Global chain CaliBurger is taking the idea even further with a new AI-enabled kiosk that uses facial recognition to make ordering a meal even more personal.

Through a collaboration with NEC Cooperation of America, the fast-food chain is testing the new kiosks at its location in Pasadena, California. The kiosks use NEC’s ‘NeoFace’ facial recognition software to identify registered customers and pull up their loyalty accounts and order preferences. Customers can then swipe through a list of things they’ve previously ordered, allowing them to complete the ordering processes in a matter of seconds. All of this happens without the customer having to do anything other than simply walk up to the machine, meaning there is no need to swipe a card or input information of any kind, with the customer’s unique facial scan acting as a means of identification.