In Brief

Fragrance company Puig unveiled a new stand where travelers can try out new experimental products

Fragrance company Puig teamed up with travel retailers Attenza Duty Free to set up a pop-up retail stand in the middle of Panama’s Tocumen International Airport.

Customers who visit the retail stand have the chance to interact with a number of experimental retail items, such as a piece of furniture resembling a vending machine, pre-filled grocery baskets and a Selfie-Station where customers can share their experiences on social media. Puig coined the concept a ‘retailtainment’ station. Two employees will work at the pop-up store to help guide customers through the experience. The pop-up stand features products from Spanish fashion designer Paco Rabenn.

Puig Attenza Duty Free

Fragrance company Puig teamed up with travel retailers Attenza Duty Free to set up a pop-up retail stand in the middle of Panama’s Tocumen International Airport.

Customers who visit the retail stand have the chance to interact with a number of experimental retail items, such as a piece of furniture resembling a vending machine, pre-filled grocery baskets and a Selfie-Station where customers can share their experiences on social media. Puig coined the concept a ‘retailtainment’ station. Two employees will work at the pop-up store to help guide customers through the experience. The pop-up stand features products from Spanish fashion designer Paco Rabenn.