menu

Amazon’s AR Mirror Will Transform Fitting Rooms With Virtual Backdrops

Amazon’s AR Mirror Will Transform Fitting Rooms With Virtual Backdrops
AR & VR

The retailer was awarded a patent for a blended reality mirror setup that can add backdrops and superimpose makeup and clothes

Leo Lutero
  • 10 january 2018

Amazon has won a patent for a device that blends reality and illusion using an elaborate setup of mirrors, high-contrast screens and controlled lighting. The technology, which the retailer calls blended reality, can help shoppers try on makeup or clothes virtually.

In the patent, the mirror is backed by a screen that can add elements to the reflection. The system can blend in a layer of makeup or superimpose an item of clothing. It can also completely change the background of the mirror, transporting users to whatever location. Controlled lighting in the blended reality room makes the reflections look more convincing.

Amazon is making huge strides in the fashion space. While it has created at-home solutions to help people buy clothes, this mirror described in this patent requires a dedicated physical space. It’s easy to imagine the blended reality system in central locations, where you can “try on” the products in your Amazon cart in front of exotic backdrops before hitting checkout.

Amazon

+amazon
+augmented reality
+beauty
+Fashion
+patent
+retail
+virtual fitting room

More in beauty

beauty

Christian Louboutin Opened Its Own Luxury Nail Bar

The luxury shoe brand broadens its focus from toes to fingertips with a beauty pop-up

16 January 2018
beauty

Equinox Made A Luxury Collection From Newspaper Pages And Athlete’s DNA

The fitness chain created a series of products inspired by individuals and organizations who have remained committed to their goals

16 January 2018

The Latest

Event

PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.