Life is Good set out to prove the power of optimism by using happy thoughts to run a water tap

Lifestyle apparel brand Life is Good believes in the power of optimism. To find out whether positive thinking really has any power, they built a Power of Optimism machine, which used people’s positive thoughts to fill a glass of water.

A white EEG headset measured electrical activity in users’ brains and if they thought happy thoughts or focused on a screen displaying an uplifting phrase, particular patterns in the brain sent a signal to turn on a tap and get the water flowing.

The Power of Optimism Machine was created by the Toronto-based creative agency The Garden and digital production studio ThinkingBox. You can check it out in the video below:

 

Life is Good

 

Lifestyle apparel brand Life is Good believes in the power of optimism. To find out whether positive thinking really has any power, they built a Power of Optimism machine, which used people’s positive thoughts to fill a glass of water.

A white EEG headset measured electrical activity in users’ brains and if they thought happy thoughts or focused on a screen displaying an uplifting phrase, particular patterns in the brain sent a signal to turn on a tap and get the water flowing.

The Power of Optimism Machine was created by the Toronto-based creative agency The Garden and digital production studio ThinkingBox. You can check it out in the video below: