An Apparel Brand Built A Wearable Device Powered By Happy Thoughts

An Apparel Brand Built A Wearable Device Powered By Happy Thoughts

Life is Good set out to prove the power of optimism by using happy thoughts to run a water tap

Emma Hutchings
  • 19 january 2018

Lifestyle apparel brand Life is Good believes in the power of optimism. To find out whether positive thinking really has any power, they built a Power of Optimism machine, which used people’s positive thoughts to fill a glass of water.

A white EEG headset measured electrical activity in users’ brains and if they thought happy thoughts or focused on a screen displaying an uplifting phrase, particular patterns in the brain sent a signal to turn on a tap and get the water flowing.

The Power of Optimism Machine was created by the Toronto-based creative agency The Garden and digital production studio ThinkingBox. You can check it out in the video below:


Life is Good



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