An Apparel Brand Built A Wearable Device Powered By Happy Thoughts

An Apparel Brand Built A Wearable Device Powered By Happy Thoughts

Life is Good set out to prove the power of optimism by using happy thoughts to run a water tap

Emma Hutchings
  • 19 january 2018

Lifestyle apparel brand Life is Good believes in the power of optimism. To find out whether positive thinking really has any power, they built a Power of Optimism machine, which used people’s positive thoughts to fill a glass of water.

A white EEG headset measured electrical activity in users’ brains and if they thought happy thoughts or focused on a screen displaying an uplifting phrase, particular patterns in the brain sent a signal to turn on a tap and get the water flowing.

The Power of Optimism Machine was created by the Toronto-based creative agency The Garden and digital production studio ThinkingBox. You can check it out in the video below:


Life is Good


+lifestyle brand

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Bethany is the Co-Founder of Tech Will Save Us, which teaches multiple skills related to technology and design and provides DIY kits allowing makers to build their own devices with no soldering required. Her work regularly extends into design, art direction, and helping brands and businesses imagine a more positive and collaborative future with technology. She is currently based in London, overseeing all aspects of Technology Will Save Us with a focus on communications, partnerships and brand experience.

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