In Brief

The British confectionary manufacturer is seeking to promote generosity with its new promotion

British confectionary company Cadbury is encouraging all Brits to pay it forward with a new pop-up shop that allows them to exchange small items for the company’s famous Dairy Milk chocolate bars — while using their old slogan “Glass and a Half.”

The pop-up shop is being advertised by the chocolatiers with a “Mum’s Birthday” ad, featuring a young girl who buys the sweet treat for her mom with a few buttons and a plastic ring. It’s also being promoted by YouTube influencers.

The point is for people to get excited about kind actions, and hopefully bring some of that into their daily lives after experiencing Cadbury’s generosity. The promotion also offers an opportunity for everyone clear their pockets of junk.

Cadbury

British confectionary company Cadbury is encouraging all Brits to pay it forward with a new pop-up shop that allows them to exchange small items for the company’s famous Dairy Milk chocolate bars — while using their old slogan “Glass and a Half.”

The pop-up shop is being advertised by the chocolatiers with a “Mum’s Birthday” ad, featuring a young girl who buys the sweet treat for her mom with a few buttons and a plastic ring. It’s also being promoted by YouTube influencers.