Chobani Turns 10 With A New Look And Mission

Chobani Turns 10 With A New Look And Mission
Advertising

Chobani celebrates its 10th anniversary by rebranding with new packaging, corporate goals and products

Zack Palm
  • 4 january 2018

Yogurt brand Chobani celebrated its 10th anniversary with new packaging, products and a campaign called “Fighting for happily ever after.”

The campaign focuses on three aspects of wellness for the company: nutritional, social and environmental. These three indicators will drive the company moving forward, focusing on the environment and smaller communities. Chobani listed broad ideas for these plans on its website.

The first of the new product lines, ‘A Hint Of,’ emphasizes single ingredients from specific locations. It arrived in some stores in the Pacific and Northeast regions and Florida in December and will expand to other parts of the U.S. in July.

Chobani

Yogurt brand Chobani celebrated its 10th anniversary with new packaging, products and a campaign called “Fighting for happily ever after.”

The campaign focuses on three aspects of wellness for the company: nutritional, social and environmental. These three indicators will drive the company moving forward, focusing on the environment and smaller communities. Chobani listed broad ideas for these plans on its website.

+advertising
+branding
+chobani
+Compelling Packaging
+Design
+Food
+packaging
+Product Promotion
+Sustainability
+technology
+USA

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