A new restaurant within a design store lets diners purchase all the dishes and utensils on the table, in addition to ordering food

A new concept restaurant called La Mercerie opened in New York inside of Roman and Williams Guild design store on December 21. Not only can patrons purchase meals there, they can also order anything they have in front of them—from the plates to the flowers on the table.

What makes this restaurant unique compared to other dining experiences in retail stores is that the designers, Robin Standefer and Stephen Alesch, also own the culinary establishment. The husband-and-wife team provides input on the decor and tableware as well as the items on the menu. This means they put their design vision into the place settings with which a customer dines, wanting to sell those as much as they do the food.

La Mercerie is located at 53 Howard Street in Manhattan.

Roman and Williams Guild

A new concept restaurant called La Mercerie opened in New York inside of Roman and Williams Guild design store on December 21. Not only can patrons purchase meals there, they can also order anything they have in front of them—from the plates to the flowers on the table.

What makes this restaurant unique compared to other dining experiences in retail stores is that the designers, Robin Standefer and Stephen Alesch, also own the culinary establishment. The husband-and-wife team provides input on the decor and tableware as well as the items on the menu. This means they put their design vision into the place settings with which a customer dines, wanting to sell those as much as they do the food.