Duracell’s Two-Sided Holiday Display Reminded Parents To Buy Batteries

Duracell’s Two-Sided Holiday Display Reminded Parents To Buy Batteries

Duracell created a playful window display exaggerating the horrors of not having batteries for new toys on Christmas morning

Zack Palm
  • 4 january 2018

A Christmas campaign from Duracell posited that Christmas is chaos without batteries. The brand created a window display in New York City depicting what happens when parents forget to purchase batteries for their kids’ new toys.

The display, by agency Wieden+Kennedy, showed two sides. The first half illustrated parents who had Duracell batteries on Christmas morning, showing a orderly and happy scene. The other half was pure chaos, with a fire starting under the Christmas tree, children crying and electronics breaking down. While exaggerated, it does the job of reminding parents to make sure they have all the batteries they need on Christmas morning.

The window display was up from December 14 through Christmas in Manhattan’s West Village.

Duracell Holiday Window

+retail windows

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Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.


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