Duracell’s Two-Sided Holiday Display Reminded Parents To Buy Batteries
Duracell created a playful window display exaggerating the horrors of not having batteries for new toys on Christmas morning
A Christmas campaign from Duracell posited that Christmas is chaos without batteries. The brand created a window display in New York City depicting what happens when parents forget to purchase batteries for their kids’ new toys.
The display, by agency Wieden+Kennedy, showed two sides. The first half illustrated parents who had Duracell batteries on Christmas morning, showing a orderly and happy scene. The other half was pure chaos, with a fire starting under the Christmas tree, children crying and electronics breaking down. While exaggerated, it does the job of reminding parents to make sure they have all the batteries they need on Christmas morning.
The window display was up from December 14 through Christmas in Manhattan’s West Village.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.