Gen Z Entrepreneurs Are Set To Monetize Their Creativity

Gen Z Entrepreneurs Are Set To Monetize Their Creativity
Gen Z

PSFK's Forecast Z report describes how an entrepreneurial mindset will turn time into money for Gen Z, with digital currencies and more

  • 5 january 2018

With Gen Z we are seeing a rise in entrepreneurial mindsets and, concurrently, a generation that is eager to tap into new financial platforms and technologies. In PSFK’s Forecast Z report, we label this trend ‘Z-Coin’—Gen Z’s desire and ability to monetize engagement with their own audiences.

It’s important to understand the distinct traits of Gen Z to get a sense of their financial mindsets. For starters, our survey showed that 12% fewer Gen Z perceive creative expression as a solitary effort compared to Millennials. This generation is more interested in borrowing, remixing and collaborating with other people to complete a project. Furthermore, they are a generation that identifies themselves largely with the words “creativity” and “multitasking.”

Gen Z is equipped with the ambition and the tech to take a new approach to monetization, and some companies are already paving the way with new financial models. Drip, a project by Kickstarter, offers an opportunity for artists to receive continuous financial support while offering donors a unique view into their ongoing creative process, with previews of projects and the chance to read the artists’ notes.

An even more literal idea of someone monetizing their time comes from entrepreneur Evan Prodromou, who created his own cryptocurrency called Evancoin. Those wishing to meet with him must first download an Ethereum wallet and purchase Evancoin. We can expect Gen Z, who are already at ease with new technologies, to take advantage of and develop new digital currencies.

Brands seeking to tap into this Gen Z mentality can begin by offering insight into their production process, celebrating craftsmanship while also committing to transparency to build trust.  Brands can also invite Gen Z creators to collaborate on projects and products, giving creators the chance to gain professional experience and brands a fresh take to reach new audiences.

PSFK’s Forecast Z decodes the shifting priorities, values and behaviors of Generation Z. Members can download the report today, or click here to learn more about the benefits of PSFK membership.

+gen Z
+psfk labs
+Social Media

More in retail


Op-Ed: AR Gives Consumers A Sense Of Ownership

Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment

24 April 2018

Sit Back And Let Robots Assemble Your IKEA Furniture

Researchers in Singapore designed a pair of robots that can assemble an IKEA chair in just 20 minutes

24 April 2018

The Latest


PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City

Steve is the co-founder and SVP of business operations for Estimote, a startup that is creating a new ecosystem of mobile applications utilizing iBeacon technology. Through its SDK, over 40,000 developers are creating applications that can sense an object’s ownership, location, temperature, motion and proximity to an Estimote sticker. Steve is a former programmer who, prior to Estimote, provided software and systems-level solutions to Apple and Google.


At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.