Griffiths Brothers Gin now comes with a special temperature-sensitive label that turns blue when chilled to the right degree

It can be difficult to judge the perfect temperature of a liquor. The Griffiths Brothers are making it possible by eyesight alone by putting its spirits in a special bottle that changes colors when it's chilled to the perfect degree.

In collaboration with Royston Labels, the distillery designed a special label that uses thermochromic ink, meaning that when the bottle (and the gin inside) is cool enough to enjoy, part of the label turns blue. If not, the blue fades to let drinkers know it needs to be chilled again. In addition to being attractive from a design perspective, with crisp blues and bright lettering, it also provides a guarantee that the customer will know when the bottle is best to enjoy.

Griffiths Brothers | Royston Labels


Lead Image: Griffiths Brothers Gin via Facebook

It can be difficult to judge the perfect temperature of a liquor. The Griffiths Brothers are making it possible by eyesight alone by putting its spirits in a special bottle that changes colors when it's chilled to the perfect degree.

In collaboration with Royston Labels, the distillery designed a special label that uses thermochromic ink, meaning that when the bottle (and the gin inside) is cool enough to enjoy, part of the label turns blue. If not, the blue fades to let drinkers know it needs to be chilled again. In addition to being attractive from a design perspective, with crisp blues and bright lettering, it also provides a guarantee that the customer will know when the bottle is best to enjoy.