Hilton Guests Will Soon Be Able To Control Their Stay With A Smartphone
Hilton's Connected Rooms will let guests choose TV channels, adjust the lights and control the thermostat, all through a mobile device
Hilton has plans to integrate smart rooms into its hotels on a grand scale. The “Connected Rooms” concept stems from the brand looking to give its guests a consistent and seamless experience around the world.
Hilton introduced its Honors Mobile App in 2014, which lets guests choose their own rooms and even unlock the doors. Now, it’s a whole new ball game. Hilton is letting guests control the room’s thermostat, pick their favorite TV channels and even adjust the room lighting through the app alone. What’s more is that all of the settings are saved on the guest’s account. This way, when the guest checks in to another Hilton hotel, their preferences will automatically be applied when they enter the room.
According to Skift, the first test location will be Memphis, Tennessee followed by Dallas, Texas. By 2018, Hilton plans to roll out the Connected Rooms across the U.S.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), the world’s largest mall, curated by people. Millions of shoppers use Wanelo to discover and buy from over 20 million products and over 350,000 stores, which include big brands and independent boutiques and sellers you’ve never heard of, all in one place on your phone. Deena started Wanelo after being frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category, and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online. Deena worked on Wanelo for more than two years using her personal savings to build the site and attract its first users. In 2011, she moved to San Francisco, and she launched Wanelo in 2012 after receiving 40 investor rejections before finally closing her first round of funding. Deena has been named one of the "Most Intriguing Entrepreneurs" for two years in a row by Goldman Sachs and was recognized by Forbes as one of "The Power Women Who Are Reinventing The Way You Shop Fashion Online." She has also been highlighted in Fast Company’s "Most Creative People in Business" list and is named as one of 15 “up-and-comers to keep an eye on” in Vanity Fair’s "Next Establishment" list. The National Retail Federation recently recognized Deena as an “Influencer” reshaping the retail industry. Originally from Siberia, Deena moved to the U.S. at the age of 16 and dropped out of Cornell University two classes short of graduating. She currently lives in San Francisco and can be followed on Wanelo, Twitter and Instagram at @siberianfruit. Check out her exclusive interview with PSFK & HP/HP Matter here!
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers